90 DAY FIANCÉ UK
This series has been a staple of the WBD network for a long time, originally based in the US, we've seen seemingly infinite successful spin-off's of the show including most recently, the launch of the UK series.
The artwork and subsequent campaign for series 2 needed to create serious impact and live up to the hype of the original whilst including a British twist. We drew on other popular reality show artwork for inspiration, noting the technique of highlighting main themes or unique and iconic moments within the show as a primary key visual option as well as incorporating talent for further iterations.
Creatively, we explored the concept, 'love is in the air' embracing airport related messaging as this is the shows main location for the talent's first meet irl. Shown below are examples of some initial concepting, development and final campaign assets.