DISCOVERY FTA CHANNELS - CHRISTMAS BRANDING
Our challenge was to rebrand the Discovery Network's six free-to-air channels for the Christmas period in a way that represented their individual content and themes and worked well with their overall look and feel. By designing a series of icons for each channel that sat within a shared pattern as well as simply adding texture to the already established channel colours we created a set of wrapping paper that worked both individually and as a collective to give the network a really festive aesthetic.
Senior Creative: Bianca Lorenzo-Perez
Design Lead: Alessandro Foschini
Designer: Rachael Morgan