TALEWIND
A new UK-based game studio, creating professional content for Roblox, needed help to establish a clear creative concept and a basic brand package to get them off the ground, appeal to investors and set them apart from other industry players.
The combination of a more traditional, calligraphic logo and organic graphic language sat against a bright, digital colour palette, seemed to be a fitting creative approach given the inspiration behind the brand name, which seeks to frame stories and fables of generations passed as the foundation and driving force for the ever expanding metaverse.
We presented two routes for consideration, both with a bespoke, hand-drawn wordmark and colour palette. Some development work and final assets featured below.
Creative/Design: Rachael Morgan
Brand Manager/Production: Jane St Clair-George